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| July 28, 2009 Lewisville, TX: US research executive Paul Kirch, announces the launch of his company ActusMR, Inc., a sales management-consulting firm catering to the marketing research industry. The firm specializes in helping companies achieve growth by enhancing their sales infrastructure, identifying differentiation, developing a stronger sales message, and focusing on a strategy that complements their overall business model. It is a sales approach built around the synergies between clients needs and the sales message that must exist to create a true value proposition. This is a defined area where ActusMR helps its clients excel. | |
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| The company name is derived from a Latin word meaning, perfection, determination and complement, and the MR for Management Resource. ActusMR avoids many traditional sales tactics and focuses more on helping firms develop approaches that are natural, honest, believable and complementary to their company mission, hence the tagline Actionable + Usable Management Resource. | |
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| This firm was created to help market research firms improve or create a successful sales infrastructure. Many market research firms and suppliers once survived solely off of word-of-mouth marketing and referrals, but now find it difficult to thrive in an increasingly competitive market place. | |
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| According to Harriet Naidus and Anne Tancredi Brown, Principals of Gazelle Global, a New York, NY based client with expertise in domestic and international web programming, study management and data processing, We enjoy working with Paul as a consultant and a facilitator. His research judgment, strategy and advice prove to be continually sound as well as cutting edge. These unique factors lead to both his firms success and ours. | |
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| As stated by Edgar Kully, President of Crestwood Associates, a Seattle, WA based national custom research firm Mr. Kirch has proven to have strong business instincts and great sales knowledge, combined with a valuable understanding of marketing. He has a great ability to listen and translate issues into business opportunities. These elements are evident when working with his firm, ActusMR, a partner we trust to help us grow our business. | |
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| Prior to ActusMR, Mr. Kirch served as Vice-President of Business Development at Common Knowledge Research Services/Toluna. Before joining Common Knowledge, he served ten years in various operations roles at The Gallup Organization before focusing on sales and business development, with specialization in Internet research and panel sample. In this capacity, he worked for industry leaders such as CfMC, Harris Interactive, and M/A/R/C Research. He is currently Immediate Past-President and board member of the NorthWest MRA and actively volunteers with several industry organizations. | |
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| About ActusMR | |
| ActusMR uncovers areas for improvement, points of differentiation, and develops a plan for successful client engagement. In addition to sales management-consulting services, the company offers sales representation, virtual sales team management, social media applications and a specialized respondent recovery service, helping clients locate customers, as well as respondents from previous waves or studies, offering guaranteed results. | |
| ActusMR, Inc. is the company that gives back, through various means, including philanthropic endeavors, mentoring programs and industry volunteer efforts. Visit http://www.actusmr.com to learn more. | |
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| Interview Contact: Paul Kirch, President/CEO | |
| Telephone: 214-295-6111 | |
| ActusMR, Inc. | |
| pkirch@actusmr.com | |
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| http://www.actusmr.com | |
| 401 E Corporate Drive | |
| Lewisville, TX 75057 | |
| Phone: (469) 948-4878 | |
| Fax: (214) 432-2785 | |
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